QUÉBEC, Dec. 18, 2018 /CNW Telbec/ – Cominar today announced the grand opening of Bamboo Underwear’s pop-up store. The company, founded last August by four young entrepreneurs in Québec, currently sells its products in over 40 countries thanks to its online store. Among the founders of Bamboo Underwear, who include Jules MarcouxPhilippe Ouellet-Thivierge and Mathieu Landry-Girouard, is Élisabeth Rioux, one of the most renowned Québec influencers in the world. She has over 1.7 million followers on Instagram and is the president and founder of the swimwear brand Hoaka Swimwear, which is a huge success online.

Bamboo Underwear is one of the most important players in the industry. It is a brand of underwear for men and women made using bamboo. Several high-profile influencers are associated with the brand thanks in part to the quality, comfort and softness of its underwear.

Because of the unprecedented growth of its brand, Bamboo Underwear chose Cominar to meet its customers face to face. The company’s founders decided to make their first brick-and-mortar appearance in their hometown of Québec City. The pop-up store will be located at Place de la Cité, situated at 2600, Boulevard Laurier. The founders will meet their customers exclusively on December 20 and 21, 2018.

“Bamboo Underwear is now part of a group of Québec-based companies, including Womance, AllCovered and Plantzy, that have entrusted Cominar with their pop-up stores in one of our shopping centres. We are thrilled to showcase online businesses and participate in their growth,” said Ms. Caroline Lacroix, Vice President of Cominar’s Communications and Marketing.

“Cominar is proud to support and encourage pop-up stores in our shopping centres; they create exclusive, in-person experiences for online start-ups and their customers. This initiative plays an important role in our overall strategy of offering one-of-a-kind shopping experiences to our clients,” Ms. Lacroix added.

Cominar is the one of the largest diversified real estate investment trusts in Canada and is the largest commercial property owner in the Province of Québec. The REIT owns a real estate portfolio of 429 properties in three different market segments: office properties, retail properties and industrial and flex properties. Cominar’s portfolio totals 38.2 million square feet located in the Montréal, Québec City and Ottawa. Cominar’s primary objectives are to maximize unit value through the proactive management of its properties.


For further information: Caroline Lacroix, Vice President, Communications and marketing, Cominar, caroline.lacroix@cominar.com, 418 681.6300, ext. 2413